Résumé

I am a San Diego-based content marketing team leader, strategist, and editor with more than 15 years of experience in creating content for business and consumer audiences. Through my work in fields including marketing, higher education, journalism, and business intelligence, I have the skills to tell a compelling story for any platform or publication. Please review my qualifications below, and read my featured writing samples here.

EXPERIENCE

Archer Education / Circa Interactive | San Diego, CA | June 2018 – September 2023
Director of Content, April 2022 – September 2023
Associate Director of Content, January 2021 – April 2022
Managing Editor, April 2019 – January 2021
Associate Editor, January – April 2019
Freelance Editor, June 2018 – January 2019

  • Directed editorial content strategy and production for a higher education marketing agency with clients including Northwestern University, Tulane University, and the University of Southern California

  • Built the content team from the ground up, managing 6 full-time employees through a period of rapid growth

  • Oversaw production of more than 1,700 pieces of editorial content per year

  • Recruited, coached, and managed a global network of 50+ freelance writers, editors, and vendors

  • Collaborated with all agency teams (SEO, PR, Creative, Social, Paid Media, and Partnership Management) to develop a cohesive strategy, story, and brand for each client

  • Created new content formats and developed efficient workflows to improve quality and productivity


Dun & Bradstreet | Austin, TX | August 2014 – May 2018
Industry Editor

  • Produced, edited, and fact-checked trend reports on more than 80 global industries for B2B sales and marketing customers

  • Gathered insights from the sales, marketing, and technology teams to tailor content to customer needs

  • Analyzed data and scientific research published by government and industry sources

  • Published articles using WordPress and custom CMS platforms

  • Wrote and edited copy for customer-facing websites and digital marketing channels

  • Managed social media accounts, developed social strategy, and prepared analytics reports


University of Texas, McCombs School of Business | Austin, TX | November 2010 – July 2014
Publications Editor

  • Worked with communications director and development team to unify messaging strategies across all digital and print publications, social media, email newsletters, and internal communications channels

  • Developed concept, style guide, branding and editorial calendar for a new communications website

  • Interviewed professors for articles and video projects to publicize school programs and research

  • Recruited faculty, students and alumni to contribute to business school blogs; edited and published their work

  • Prepared regular reports on website and social media analytics for the dean and department heads


CoolinAustin LLC | Austin, TX | July 2009 – May 2018
Founder

  • Founded a company to promote and produce events with local musicians and community organizations

  • Coordinated performers, sponsors, venues, and vendors for benefit concerts that I organized and hosted

  • Invited by Wix.com to present at a forum on social media best practices for small-business owners

  • Engaged with more than 22,000 followers on one of Austin’s top events-focused Twitter accounts


Community Impact Newspaper | Pflugerville, TX | October 2008 – August 2010
Senior Editor

  • Managed editorial production of three monthly newspapers with a print circulation of 175,000 households

  • Supervised 12 editors, reporters and designers in planning, laying out and proofing each issue

  • Led planning meetings, assigned stories and created new departments and features

  • Represented the editorial team in on-air news broadcasts, networking events and other public forums

  • Ensured consistent style and voice across all platforms, including print, web, social and e-newsletter

EDUCATION

Northwestern University, Medill School of Journalism | Evanston, Illinois
Master of Science, Journalism | Magazine Writing, Editing & Publishing • Government/Politics Reporting

Davidson College | Davidson, North Carolina
Bachelor of Arts, English | Concentration, Film Studies • Cum Laude • Phi Beta Kappa Society • Men’s Crew

TECHNICAL SKILLS

  • SEO strategy

  • Content management systems (CMS): WordPress, Drupal, Joomla, custom CMS platforms

  • Google Analytics

  • Asana

  • ChatGPT

  • Microsoft Office Suite: Word, Excel, PowerPoint, Outlook, Teams, SharePoint