Research Offers Insights on How to Click with Online Shoppers

Texas Enterprise, McCombs School of Business at the University of Texas • Aug. 2013

What makes you eager to buy a product online? Positive Amazon reviews? A glowing recommendation from a friend? A stylish photo on Pinterest? Research by McCombs Information Management Professor Prabhudev Konana and case studies by social commerce firm Bazaarvoice (founded by Brett Hurt, BBA ’94) analyze online shoppers’ behavior to help e-retailers connect with potential customers.

See highlights of their findings in this graphic from the spring 2013 issue of OPEN, the McCombs School of Business magazine. (Click to enlarge to full size.)

Illustration by Chris Philpot